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As phenols represent an important functional group category, The Chemistry of Phenols is an essential addition to any chemistry library. Written by experts, all aspects concerning these compounds are covered making this an essential reference book, bringing together invaluable information into one source for organic, organometallic chemists as well as chemists from a variety of other organic sub-disciplines. Single Source information – essential for organic, organometallic and chemists from organic sub-disciplines Covers phenols as anti-oxidants, synthetic intermediates, polymers and hydrogen bonds Discusses electrophilic and photochemical reactions The Patai Series publishes comprehensive reviews on all aspects of specific functional groups. Each volume contains outstanding surveys on theoretical and computational aspects, NMR, MS, other spectroscopic methods and analytical chemistry, structural aspects, thermochemistry, photochemistry, synthetic approaches and strategies, synthetic uses and applications in chemical and pharmaceutical industries, biological, biochemical and environmental aspects. To date, over 100 volumes have been published in the series. Also Available Online The Chemistry of Phenols as well as the other titles within the Patai Series is also available in electronic format on Wiley InterScience. All new titles will be published online and a growing list of older titles will be added every year.Бизнес литература.
This is the first volume in the series to concentrate on organo-lithium compounds – the sub series «The chemistry of the metal-carbon bond» (5 vol) treated organometallics in general. It deals with theoretical/physical/computational apsects, as well as major spectroscopies, such as MS, NMR, IR/UV etc and both biological and industrial applications. The core of the volume is the synthetic chapters with lots of examples for modern synthetic approaches Written by key researchers in the field An invaluable reference source to organic chemists working in academia and industry Features important reagents in organic synthesisБизнес литература.
The Chemistry of Peroxides is a new volume in the Chemistry of Functional Groups series. This series covers all aspects of organic chemistry with each volume containing chapters on: General and theoretical aspects Computational approaches Thermodynamics and kinetics NMR and ESR Mass Spectrometry Spectroscopies Analytical aspects Reaction mechanisms Syntheses Biological effects Environmental effects Industrial applications Edited by Zvi Rappoport, this series provides outstanding reviews on all aspects of functional groups in analytical, physical, synthetic and applied chemistry.Бизнес литература.
*** Pre-Order The Wiley Blackwell Companion to Syntax, second edition, publishing December 2017. Find out more at www.companiontosyntax.com *** This long-awaited reference work marks the culmination of numerous years of research and international collaboration by the world’s leading syntacticians. There exists no other comparable collection of research that documents the development of syntax in this way. Under the editorial direction of Martin Everaert and Henk van Riemsdijk, this 5 volume set comprises 70 case studies commissioned specifically for this volume. The 80 contributors are drawn from an international group of prestigious linguists, including Joe Emonds, Sandra Chung, Susan Rothstein, Adriana Belletti, Jim Huang, Howard Lasnik, and Marcel den Dikken, among many others. A unique collection of 70 newly-commissioned case studies, offering access to research completed over the last 40 years. Brings together the world’s leading syntacticians to provide a large and diverse number of case studies in the field. Explores a comprehensive range of syntax topics from an historical perspective. Investigates empirical domains which have been well-documented and which have played a prominent role in theoretical syntax at some stage in the development of generative grammar. Serves as a research tool for not only theoretical linguistics but also the various forms of applied linguistics. Contains an accessible alphabetical structure, with an index integral to each volume featuring keywords and key figures. Each multi-volume set is also accompanied by a CD Rom of the entire Companion. Like the prestigious Blackwell Handbooks in Linguistics series, this multi-volume work, in the new The Wiley Blackwell Companions to Linguistics series, can be relied upon to deliver the quality and expertise with which Blackwell Publishing’s linguistics list is associated.Бизнес литература.
This book classifies methods of synthesizing a heterocyclic ring which is fused to another ring. Classification is based on the functional group or groups present in the substrate, each chapter being devoted to the reactions of a particular pair of groups. The groups are arranged alphabetically so that they can be found easily. The book enables the reader to locate references (over 2000 are included) to the conversion of a wide variety of functional groups into heterocyclic rings of five to eight atoms. Each cyclization is shown as an equation which contains concise details or reagents, conditions, and yields. Since the classification of each cyclization is based on the functional groups involved, locating the relevant reference is independent of the identity of the ring in the substrate. This simplifies the search for the relevant reference.Бизнес литература.
Aniline is the parent molecule of a vast family of aromatic amines. Since its discovery in 1826 it has become one of the hundred most important building blocks in chemistry. Aniline is used as an intermediate in many different fields of applications, such as isocyanates, rubber processing chemicals, dyes and pigments, agricultural chemicals and pharmaceuticals. The understanding of functional groups is key for the understanding of all organic chemistry. In the tradition of the Patai Series, this volume treats all aspects of this functional group. It contains chapters on the theoretical and computational foundations; on analytical and spectroscopical aspects with dedicated chapters on Mass Spectrometry, NMR, IR/UV, etc.; on reaction mechanisms; on applications in syntheses.Бизнес литература.
Surveys research on organic reaction mechanisms described in the literature dated December 1995 to November 1996. This is the thirty second volume in this highly successful and well respected series that provides a guide to all the most recent developments in organic chemistry. Each year researchers discover new mechanisms for the synthesis of all types of organic compounds. This volume as in previous years includes such mechanisms as addition and elimination reactions, nucleophilic and electrophilic aromatic substitutions and molecular rearrangements. Each chapter deals with specific reaction types, reviewing the year's developments in the area and is extensively referenced to previous volumes and primary journals. Author and subject indexes are also provided for rapid searching.Бизнес литература.
The Chemistry of Cyclobutanes provides an in depth and comprehensive review of cyclobutanes and includes chapters on the theoretical and computational foundations; on analytical and spectroscopical aspects with dedicated chapters on Mass Spectrometry, NMR and IR/UV. There are also extensive application examples enabling the reader to collect both a theoretical and practical understanding. The Chemistry of Functional Groups Series was originally founded by Saul Patai (1918-1998) and in the 39 years of publishing has produced more than 100 volumes, providing outstanding reviews on all aspects of functional groups including analytical, physical and synthetic and applied chemistry. Saul Patai has been helped by outstanding editors, especially Zvi Rappoport who has now taken responsibility for the series to continue the tradition of producing high quality reviews with editors such as Y. Apeloig, I. Marek and J. Liebman.Бизнес литература.
Metal Enolates form a class of compounds that have recently received much study because of their part in the important C-C-bond forming aldol reaction. Focusing on this important class of compounds in organic synthesis, The Chemistry of Metal Enolates features contributions on all aspects of Metal Enolate chemistry from the world?s leading experts. Delivering the exceptional quality that?s expected from the Patai Series, this text is essential reading for organic chemists.Бизнес литература.
The Patai Series publishes comprehensive reviews on all aspects of specific functional groups. Each volume contains outstanding surveys on theoretical and computational aspects, NMR, MS, other spectroscopic methods and analytical chemistry, structural aspects, thermochemistry, photochemistry, synthetic approaches and strategies, synthetic uses and applications in chemical and pharmaceutical industries, biological, biochemical and environmental aspects. To date, over 110 volumes have been published in the series. Recently Published Titles The chemistry of the Cyclopropyl Group (Volume 2) The chemistry of the Hydrazo, Azo and Azoxy Groups (Volume 2, 2 parts) The chemistry of Double-Bonded Functional Groups (Volume 3, 2 parts) The chemistry of Organophosphorus Compounds (Volume 4) The chemistry of Halides, Pseudo-Halides and Azides (Volume 2, 2 parts) The chemistry of the Amino, Nitro and Nitroso Groups (2 volumes, 2 parts) The chemistry of Dienes and Polyenes (2 volumes) The chemistry of Organic Derivatives of Gold and Silver The chemistry of Organic Silicon Compounds (2 volumes, 4 parts) The chemistry of Organic Germanium, Tin and Lead Compounds (Volume 2, 2 parts) The chemistry of Phenols (2 parts) The chemistry of Organolithium Compounds (2 volumes, 3 parts) The chemistry of Cyclobutanes (2 parts) The chemistry of Peroxides (Volume 2, 2 parts) The chemistry of Organozinc Compounds (2 parts) Forthcoming Titles The chemistry of Anilines The chemistry of Organomagnesium Compounds The Patai Series Online The Patai Series is available in electronic format on Wiley InterScience. All new titles will be published as online books and a growing list of older titles will be added every year. It is the ultimate goal that all titles published in the Patai Series will be available in electronic format. For more information see under Online Books on: www.interscience.wiley.comБизнес литература.
Magnesium remains almost unique among the metals in its ability to react directly with a wide variety of compounds. This organic chemistry field has seen steady progress, and a volume on this topic is long overdue. In the tradition of the Patai Series this title treats all aspects of functional groups, containing chapters on the theoretical and computational foundations; on analytical and spectroscopic aspects with dedicated chapters on Mass Spectrometry, NMR, IR/UV, etc.; on reaction mechanisms; on applications in syntheses. Depending on the functional group there are also chapters on industrial use, on effects in biological and/or environmental systems. Since the area of Organomagnesium Chemistry continues to grow far beyond the classical Grignard Reagents, this is an essential resource to help the reader keep abreast of the latest developments.Бизнес литература.
The Chemistry of Heterocyclic Compounds, since its inception, has been recognized as a cornerstone of heterocyclic chemistry. Each volume attempts to discuss all aspects – properties, synthesis, reactions, physiological and industrial significance – of a specific ring system. To keep the series up-to-date, supplementary volumes covering the recent literature on each individual ring system have been published. Many ring systems (such as pyridines and oxazoles) are treated in distinct books, each consisting of separate volumes or parts dealing with different individual topics. With all authors are recognized authorities, the Chemistry of Heterocyclic Chemistry is considered worldwide as the indispensable resource for organic, bioorganic, and medicinal chemists.Бизнес литература.
This book classifies methods of synthesizing a heterocyclic ring which is fused to another ring. Classification is based on the functional group or groups present in the substrate, each chapter being devoted to the reactions of a particular pair of groups. The groups are arranged alphabetically so that they can be found easily. The book enables the reader to locate references (over 2000 are included) to the conversion of a wide variety of functional groups into heterocyclic rings of five to eight atoms. Each cyclization is shown as an equation which contains concise details or reagents, conditions, and yields. Since the classification of each cyclization is based on the functional groups involved, locating the relevant reference is independent of the identity of the ring in the substrate. This simplifies the search for the relevant reference.Бизнес литература.
An essential reference dedicated to a wide array of financial models, issues in financial modeling, and mathematical and statistical tools for financial modeling The need for serious coverage of financial modeling has never been greater, especially with the size, diversity, and efficiency of modern capital markets. With this in mind, the Encyclopedia of Financial Models, 3 Volume Set has been created to help a broad spectrum of individuals—ranging from finance professionals to academics and students—understand financial modeling and make use of the various models currently available. Incorporating timely research and in-depth analysis, the Encyclopedia of Financial Models is an informative 3-Volume Set that covers both established and cutting-edge models and discusses their real-world applications. Edited by Frank Fabozzi, this set includes contributions from global financial experts as well as academics with extensive consulting experience in this field. Organized alphabetically by category, this reliable resource consists of three separate volumes and 127 entries—touching on everything from asset pricing and bond valuation models to trading cost models and volatility—and provides readers with a balanced understanding of today's dynamic world of financial modeling. Frank Fabozzi follows up his successful Handbook of Finance with another major reference work, The Encyclopedia of Financial Models Covers the two major topical areas: asset valuation for cash and derivative instruments, and portfolio modeling Fabozzi explores the critical background tools from mathematics, probability theory, statistics, and operations research needed to understand these complex models Organized alphabetically by category, this book gives readers easy and quick access to specific topics sorted by an applicable category among them Asset Allocation, Credit Risk Modeling, Statistical Tools 3 Volumes http://onlinelibrary.wiley.com/book/10.1002/9781118182635 Financial models have become increasingly commonplace, as well as complex. They are essential in a wide range of financial endeavors, and this 3-Volume Set will help put them in perspective.Бизнес литература.
Patai Series: The Chemistry of Functional Groups A series of advanced treatises founded by Professor Saul Patai and under the general editorship of Professor Zvi Rappoport The Patai Series publishes comprehensive reviews on all aspects of specific functional groups. Each volume contains outstanding surveys on theoretical and computational aspects, NMR, MS, other spectroscopical methods and analytical chemistry, structural aspects, thermochemistry, photochemistry, synthetic approaches and strategies, synthetic uses and applications in chemical and pharmaceutical industries, biological, biochemical and environmental aspects. To date, over 100 volumes have been published in the series. Recently Published Titles * The chemistry of the Cyclopropyl Group (Volume 2) * The chemistry of the Hydrazo Azo and Azozy Groups (Volume 2, 2 parts) * The chemistry of Double-Bonded Functional Groups (Volume 3, 2 parts) * The chemistry of Organophosphorus Compounds (Volume 4) * The chemistry of Halides, Pseudo-Halides and Azides (Volume 2, 2 parts) * The chemistry of the Amino, Nitro and Nitroso Groups (2 volumes, 2 parts) * The chemistry of Dienes and Polyenes (2 volumes) * The chemistry of Organic Derivatives of Gold and Silver * The chemistry of Organic Silicon Compounds (2 volumes, 4 parts) * The chemistry of Organic Germanium, Tin and Lead Compounds (Volume 2, 2 parts) * The chemistry of Phenols (2 parts) * The chemistry of Organolithium Compounds (2 parts) * The chemistry of Cyclobutanes (2 parts) * Forthcoming Titles * The chemistry of Peroxides (Volume 2, 2 parts) * The chemistry of Organozinc Compounds * The chemistry of Anilines The Patai Series Online The Patai Series is available in electronic format on Wiley InterScience. All new titles will be published online and a growing list of older titles is added every year. It is the ultimate goal that all titles published in the Patai Series will be available in electronic format.Бизнес литература.
The only book series to summarize the latest progress on organic reaction mechanisms, Organic Reaction Mechanisms, 1986 surveys the development in understanding of the main classes of organic reaction mechanisms reported in the primary scientific literature in 1986. The 22nd annual volume in this highly successful series highlights mechanisms of stereo-specific reactions. Reviews are compiled by a team of experienced editors and authors, allowing advanced undergraduates, graduate students, postdocs, and chemists to rely on the volume's continuing quality of selection and presentation.Бизнес литература.
The only book series to summarize the latest progress on organic reaction mechanisms, Organic Reaction Mechanisms, 1985 surveys the development in understanding of the main classes of organic reaction mechanisms reported in the primary scientific literature in 1985. The 21st annual volume in this highly successful series highlights mechanisms of stereo-specific reactions. Reviews are compiled by a team of experienced editors and authors, allowing advanced undergraduates, graduate students, postdocs, and chemists to rely on the volume's continuing quality of selection and presentation.Бизнес литература.
Still the most comprehensive reference source on the development, production and therapeutic application of antibodies, this second edition is thoroughly updated and now has 30% more content. Volume 1 covers selection and engineering strategies for new antibodies, while the second volume presents novel therapeutic concepts and antibodies in clinical study, as well as their potential. Volumes 3 and 4 feature detailed and specific information about each antibody approved for therapeutic purposes, including clinical data. This unique handbook concludes with a compendium of marketed monoclonal antibodies and an extensive index. Beyond providing current knowledge, the authors discuss emerging technologies, future developments, and intellectual property issues, such that this handbook meets the needs of academic researchers, decision makers in industry and healthcare professionals in the clinic.Бизнес литература.
Your personal Ullmann's: Chemical and physical characteristics, production processes and production figures, main applications, toxicology and safety information are all to be found here in one single resource – bringing the vast knowledge of the Ullmann's Encyclopedia to the desks of industrial chemists and chemical engineers. The ULLMANN’S perspective on polymers and plastics brings reliable information on more than 1500 compounds and products straight to your desktop Carefully selected “best of” compilation of 61 topical articles from the Encyclopedia of Industrial Chemistry on economically important polymers provide a wealth of chemical, physical and economic data on more than 1000 different polymers and hundreds of modifications Contains a wealth of information on the production and use of all industrially relevant polymers and plastics, including organic and inorganic polymers, fibers, foams and resins Extensively updated: more than 30% of the content has been added or updated since the launch of the 7th edition of the Ullmann’s encyclopedia in 2011 and is now available in print for the first time 4 VolumesБизнес литература.
This completely revised successor to the Handbook of Microscopy supplies in-depth coverage of all imaging technologies from the optical to the electron and scanning techniques. Adopting a twofold approach, the book firstly presents the various technologies as such, before going on to cover the materials class by class, analyzing how the different imaging methods can be successfully applied. It covers the latest developments in techniques, such as in-situ TEM, 3D imaging in TEM and SEM, as well as a broad range of material types, including metals, alloys, ceramics, polymers, semiconductors, minerals, quasicrystals, amorphous solids, among others. The volumes are divided between methods and applications, making this both a reliable reference and handbook for chemists, physicists, biologists, materials scientists and engineers, as well as graduate students and their lecturers.Бизнес литература.
Clear, concise instruction for all CFA Level I concepts and competencies for the 2018 exam The same official curricula that CFA Program candidates receive with program registration is now publicly available for purchase. CFA Program Curriculum 2018 Level I, Volumes 1-6 provides the complete Level I Curriculum for the 2018 exam, delivering the Candidate Body of Knowledge (CBOK) with expert instruction on all 10 topic areas of the CFA Program. Fundamental concepts are explained in-depth with a heavily visual style, while cases and examples demonstrate how concepts apply in real-world scenarios. Coverage includes ethical and professional standards, quantitative analysis, economics, financial reporting and analysis, corporate finance, equities, fixed income, derivatives, alternative investments, and portfolio management, all organized into individual sessions with clearly defined Learning Outcome Statements. Charts, graphs, figures, diagrams, and financial statements illustrate concepts to facilitate retention, and practice questions provide the opportunity to gauge your understanding while reinforcing important concepts. Learning Outcome Statement checklists guide readers to important concepts to derive from the readings Embedded case studies and examples throughout demonstrate practical application of concepts Figures, diagrams, and additional commentary make difficult concepts accessible Practice problems support learning and retention CFA Institute promotes the highest standards of ethics, education, and professional excellence among investment professionals. The CFA Program Curriculum guides you through the breadth of knowledge required to uphold these standards.The three levels of the program build on each other. Level I provides foundational knowledge and teaches the use of investment tools; Level II focuses on application of concepts and analysis, particularly in the valuation of assets; and Level III builds toward synthesis across topics with an emphasis on portfolio management.Бизнес литература.
Paul Wilmott on Quantitative Finance, Second Edition provides a thoroughly updated look at derivatives and financial engineering, published in three volumes with additional CD-ROM. Volume 1: Mathematical and Financial Foundations; Basic Theory of Derivatives; Risk and Return. The reader is introduced to the fundamental mathematical tools and financial concepts needed to understand quantitative finance, portfolio management and derivatives. Parallels are drawn between the respectable world of investing and the not-so-respectable world of gambling. Volume 2: Exotic Contracts and Path Dependency; Fixed Income Modeling and Derivatives; Credit Risk In this volume the reader sees further applications of stochastic mathematics to new financial problems and different markets. Volume 3: Advanced Topics; Numerical Methods and Programs. In this volume the reader enters territory rarely seen in textbooks, the cutting-edge research. Numerical methods are also introduced so that the models can now all be accurately and quickly solved. Throughout the volumes, the author has included numerous Bloomberg screen dumps to illustrate in real terms the points he raises, together with essential Visual Basic code, spreadsheet explanations of the models, the reproduction of term sheets and option classification tables. In addition to the practical orientation of the book the author himself also appears throughout the book—in cartoon form, readers will be relieved to hear—to personally highlight and explain the key sections and issues discussed. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.Бизнес литература.
Clear, concise instruction for all CFA Program Level I concepts and competencies for the 2019 exam The same official curricula that CFA Program candidates receive with program registration is now publicly available for purchase. CFA Program Curriculum 2019 Level I, Volumes 1-6 provides the complete Level I curriculum for the 2019 exam, delivering the Candidate Body of Knowledge (CBOK) with expert instruction on all 10 topic areas of the CFA Program. Fundamental concepts are explained in-depth with a heavily visual style, while cases and examples demonstrate how concepts apply in real-world scenarios. Coverage includes ethical and professional standards, quantitative analysis, economics, financial reporting and analysis, corporate finance, equities, fixed income, derivatives, alternative investments, and portfolio management, all organized into individual sessions with clearly defined Learning Outcome Statements. Charts, graphs, figures, diagrams, and financial statements illustrate concepts to facilitate retention, and practice questions provide the opportunity to gauge your understanding while reinforcing important concepts. Learning Outcome Statement checklists guide readers to important concepts to derive from the readings Embedded case studies and examples throughout demonstrate practical application of concepts Figures, diagrams, and additional commentary make difficult concepts accessible Practice problems support learning and retention CFA Institute promotes the highest standards of ethics, education, and professional excellence among investment professionals. The CFA Program curriculum guides you through the breadth of knowledge required to uphold these standards.Бизнес литература.
Master the practical aspects of the CFA Program curriculum with expert instruction for the 2019 exam The same official curricula that CFA Program candidates receive with program registration is now publicly available for purchase. CFA Program Curriculum 2019 Level II, Volumes 1-6 provides the complete Level II curriculum for the 2019 exam, with practical instruction on the Candidate Body of Knowledge (CBOK) and how it is applied, including expert guidance on incorporating concepts into practice. Level II focuses on complex analysis with an emphasis on asset valuation, and is designed to help you use investment concepts appropriately in situations analysts commonly face. Coverage includes ethical and professional standards, quantitative analysis, economics, financial reporting and analysis, corporate finance, equities, fixed income, derivatives, alternative investments, and portfolio management organized into individual study sessions with clearly defined Learning Outcome Statements. Charts, graphs, figures, diagrams, and financial statements illustrate complex concepts to facilitate retention, and practice questions with answers allow you to gauge your understanding while reinforcing important concepts. While Level I introduced you to basic foundational investment skills, Level II requires more complex techniques and a strong grasp of valuation methods. This set dives deep into practical application, explaining complex topics to help you understand and retain critical concepts and processes. Incorporate analysis skills into case evaluations Master complex calculations and quantitative techniques Understand the international standards used for valuation and analysis Gauge your skills and understanding against each Learning Outcome Statement CFA Institute promotes the highest standards of ethics, education, and professional excellence among investment professionals. The CFA Program curriculum guides you through the breadth of knowledge required to uphold these standards. The three levels of the program build on each other. Level I provides foundational knowledge and teaches the use of investment tools; Level II focuses on application of concepts and analysis, particularly in the valuation of assets; and Level III builds toward synthesis across topics with an emphasis on portfolio management.Бизнес литература.
Apply CFA Program concepts and skills to real-world wealth and portfolio management for the 2019 exam The same official curricula that CFA Program candidates receive with program registration is now publicly available for purchase. CFA Program Curriculum 2019 Level III, Volumes 1-6 provides complete, authoritative guidance on synthesizing the entire CFA Program Candidate Body of Knowledge (CBOK) into professional practice for the 2019 exam. This book helps you bring together the skills and concepts from Levels I and II to formulate a detailed, professional response to a variety of real-world scenarios. Coverage spans all CFA Program topics and provides a rigorous treatment of portfolio management, all organized into individual study sessions with clearly defined Learning Outcome Statements. Visual aids clarify complex concepts, and practice questions allow you to test your understanding while reinforcing major content areas. Levels I and II equipped you with foundational investment tools and complex analysis skill; now, you'll learn how to effectively synthesize that knowledge to facilitate effective portfolio management and wealth planning. This study set helps you convert your understanding into a professional body of knowledge that will benefit your clients' financial futures. Master essential portfolio management and compliance topics Synthesize your understanding into professional guidance Reinforce your grasp of complex analysis and valuation Apply ethical and professional standards in the context of real-world cases CFA Institute promotes the highest standards of ethics, education, and professional excellence among investment professionals. The CFA Program curriculum guides you through the breadth of knowledge required to uphold these standards. The three levels of the program build on each other. Level I provides foundational knowledge and teaches the use of investment tools; Level II focuses on application of concepts and analysis, particularly in the valuation of assets; and Level III builds toward synthesis across topics with an emphasis on portfolio management.Бизнес литература.
This book provides an overview of the main methods and results in the formal study of the human decision-making process, as defined in a relatively wide sense. A key aim of the approach contained here is to try to break down barriers between various disciplines encompassed by this field, including psychology, economics and computer science. All these approaches have contributed to progress in this very important and much-studied topic in the past, but none have proved sufficient so far to define a complete understanding of the highly complex processes and outcomes. This book provides the reader with state-of-the-art coverage of the field, essentially forming a roadmap to the field of decision analysis. The first part of the book is devoted to basic concepts and techniques for representing and solving decision problems, ranging from operational research to artificial intelligence. Later chapters provide an extensive overview of the decision-making process under conditions of risk and uncertainty. Finally, there are chapters covering various approaches to multi-criteria decision-making. Each chapter is written by experts in the topic concerned, and contains an extensive bibliography for further reading and reference.Бизнес литература.
Recent catastrophic business failures have caused some to rethink the value of the audit, with many demanding that auditors take more responsibility for fraud detection. This book provides forensic accounting specialists?experts in uncovering fraud?with new coverage on the latest PCAOB Auditing Standards, the Foreign Corrupt Practices Act, options fraud, as well as fraud in China and its implications. Auditors are equipped with the necessary practical aids, case examples, and skills for identifying situations that call for extended fraud detection procedures.Бизнес литература.
A one-stop shop for background and current thinking on the development and uses of rates of return on capital Completely revised for this highly anticipated fifth edition, Cost of Capital contains expanded materials on estimating the basic building blocks of the cost of equity capital, the risk-free rate, and equity risk premium. There is also discussion of the volatility created by the financial crisis in 2008, the subsequent recession and uncertain recovery, and how those events have fundamentally changed how we need to interpret the inputs to the models we use to develop these estimates. The book includes new case studies providing comprehensive discussion of cost of capital estimates for valuing a business and damages calculations for small and medium-sized businesses, cross-referenced to the chapters covering the theory and data. Addresses equity risk premium and the risk-free rate, including the impact of Federal Reserve actions Explores how to use Morningstar's Ibbotson and Duff Phelps Risk Premium Report data Discusses the global cost of capital estimation, including a new size study of European countries Cost of Capital, Fifth Edition puts an emphasis on practical application. To that end, this updated edition provides readers with exclusive access to a companion website filled with supplementary materials, allowing you to continue to learn in a hands-on fashion long after closing the book.Бизнес литература.
A Companion to Ancient Thrace presents a series of essays that reveal the newly recognized complexity of the social and cultural phenomena of the peoples inhabiting the Balkan periphery of the Classical world. • Features a rich and detailed overview of Thracian history from the Early Iron Age to Late Antiquity • Includes contributions from leading scholars in the archaeology, art history, and general history of Thrace • Balances consideration of material evidence relating to Ancient Thrace with more traditional literary sources • Integrates a study of Thrace within a broad context that includes the cultures of the eastern Mediterranean, southwest Asia, and southeast Europe/Eurasia • Reflects the impact of new theoretical approaches to economy, ethnicity, and cross-cultural interaction and hybridity in Ancient ThraceБизнес литература.
A Probability Metrics Approach to Financial Risk Measures relates the field of probability metrics and risk measures to one another and applies them to finance for the first time. Helps to answer the question: which risk measure is best for a given problem? Finds new relations between existing classes of risk measures Describes applications in finance and extends them where possible Presents the theory of probability metrics in a more accessible form which would be appropriate for non-specialists in the field Applications include optimal portfolio choice, risk theory, and numerical methods in finance Topics requiring more mathematical rigor and detail are included in technical appendices to chaptersБизнес литература.
A Companion to Food in the Ancient World presents a comprehensive overview of the cultural aspects relating to the production, preparation, and consumption of food and drink in antiquity. • Provides an up-to-date overview of the study of food in the ancient world • Addresses all aspects of food production, distribution, preparation, and consumption during antiquity • Features original scholarship from some of the most influential North American and European specialists in Classical history, ancient history, and archaeology • Covers a wide geographical range from Britain to ancient Asia, including Egypt and Mesopotamia, Asia Minor, regions surrounding the Black Sea, and China • Considers the relationships of food in relation to ancient diet, nutrition, philosophy, gender, class, religion, and moreБизнес литература.
A comprehensive and example oriented text for the study of chemical process design and simulation Chemical Process Design and Simulation is an accessible guide that offers information on the most important principles of chemical engineering design and includes illustrative examples of their application that uses simulation software. A comprehensive and practical resource, the text uses both Aspen Plus and Aspen Hysys simulation software. The author describes the basic methodologies for computer aided design and offers a description of the basic steps of process simulation in Aspen Plus and Aspen Hysys. The text reviews the design and simulation of individual simple unit operations that includes a mathematical model of each unit operation such as reactors, separators, and heat exchangers. The author also explores the design of new plants and simulation of existing plants where conventional chemicals and material mixtures with measurable compositions are used. In addition, to aid in comprehension, solutions to examples of real problems are included. The final section covers plant design and simulation of processes using nonconventional components. This important resource: Includes information on the application of both the Aspen Plus and Aspen Hysys software that enables a comparison of the two software systems Combines the basic theoretical principles of chemical process and design with real-world examples Covers both processes with conventional organic chemicals and processes with more complex materials such as solids, oil blends, polymers and electrolytes Presents examples that are solved using a new version of Aspen software, ASPEN One 9 Written for students and academics in the field of process design, Chemical Process Design and Simulation is a practical and accessible guide to the chemical process design and simulation using proven software.Бизнес литература.
A Companion to the History of American Science offers a collection of essays that give an authoritative overview of the most recent scholarship on the history of American science. Covers topics including astronomy, agriculture, chemistry, eugenics, Big Science, military technology, and more Features contributions by the most accomplished scholars in the field of science history Covers pivotal events in U.S. history that shaped the development of science and science policy such as WWII, the Cold War, and the Women’s Rights movementБизнес литература.
A comprehensive and accessible guide to panel data analysis using EViews software This book explores the use of EViews software in creating panel data analysis using appropriate empirical models and real datasets. Guidance is given on developing alternative descriptive statistical summaries for evaluation and providing policy analysis based on pool panel data. Various alternative models based on panel data are explored, including univariate general linear models, fixed effect models and causal models, and guidance on the advantages and disadvantages of each one is given. Panel Data Analysis using EViews: Provides step-by-step guidance on how to apply EViews software to panel data analysis using appropriate empirical models and real datasets. Examines a variety of panel data models along with the author’s own empirical findings, demonstrating the advantages and limitations of each model. Presents growth models, time-related effects models, and polynomial models, in addition to the models which are commonly applied for panel data. Includes more than 250 examples divided into three groups of models (stacked, unstacked, and structured panel data), together with notes and comments. Provides guidance on which models not to use in a given scenario, along with advice on viable alternatives. Explores recent new developments in panel data analysis An essential tool for advanced undergraduate or graduate students and applied researchers in finance, econometrics and population studies. Statisticians and data analysts involved with data collected over long time periods will also find this book a useful resource.Бизнес литература.
A Companion to Linguistic Anthropology provides a series of in-depth explorations of key concepts and approaches by some of the scholars whose work constitutes the theoretical and methodological foundations of the contemporary study of language as culture. Provides a definitive overview of the field of linguistic anthropology, comprised of original contributions by leading scholars in the field Summarizes past and contemporary research across the field and is intended to spur students and scholars to pursue new paths in the coming decades Includes a comprehensive bibliography of over 2000 entries designed as a resource for anyone seeking a guide to the literature of linguistic anthropologyБизнес литература.
In Advanced Equity Derivatives: Volatility and Correlation, S?bastien Bossu reviews and explains the advanced concepts used for pricing and hedging equity exotic derivatives. Designed for financial modelers, option traders and sophisticated investors, the content covers the most important theoretical and practical extensions of the Black-Scholes model. Each chapter includes numerous illustrations and a short selection of problems, covering key topics such as implied volatility surface models, pricing with implied distributions, local volatility models, volatility derivatives, correlation measures, correlation trading, local correlation models and stochastic correlation. The author has a dual professional and academic background, making Advanced Equity Derivatives: Volatility and Correlation the perfect reference for quantitative researchers and mathematically savvy finance professionals looking to acquire an in-depth understanding of equity exotic derivatives pricing and hedging.Бизнес литература.
Successful management of eye disease relies on the veterinarian’s ability to identify ocular features and distinguish pathologic changes. Atlas of Feline Ophthalmology, Second Edition is an invaluable diagnostic reference, providing high-quality color photographs for comparison with a presenting complaint. Presenting 394 photographs illustrating both normal and pathologic ocular conditions, this Second Edition offers a current, complete reference on ocular diseases, adding conditions recognized since publication of the first edition, a broader geographic scope, and many new images with improved quality. Carefully designed for easy reference, the contents are divided into sections corresponding to specific anatomical structures of the eye. A useful appendix new to this edition groups figures by etiology, making it easy to find every image associated with a specific agent or disease. Atlas of Feline Ophthalmology, Second Edition is a useful tool aiding general practitioners in diagnosing eye disease in cats.Бизнес литература.
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.Бизнес литература.
An insider's guide on how professionals and consumers can minimize damages in the divorce process Anyone planning for a divorce needs to learn strategies necessary to safeguard assets in advance of filing, how to cope with issues beyond their control, minimize the damage, and effectively plan going forward after the divorce. Personal Financial Planning for Divorce is an insider's guide on how both professionals and consumers can prepare for, work through, negotiate, and plan equitable divorce settlements. This helpful guide Contains all the guidelines for reducing damage throughout the difficult process of divorce Includes examples of how not to handle the divorce process and how these issues should be handled Provides checklists, planning charts, forms and tables Features strategies to safeguard assets in advance of filing for divorce and how to cope with issues beyond your control Personal Financial Planning for Divorce covers the many issues to help you understand exactly how divorce will affect you financially.Бизнес литература.
Plan ahead: estate planning to secure your wishes Estate Planning is your overview of the estate planning concepts that are necessary to consider when advising your clients about the different facets of wealth transfer planning. This fundamental reference presents the basic estate, gift, and trust planning ideas in a descriptive and accessible manner—allowing you to easily and conveniently access the information you need when you need it. This essential text covers the development of estate planning strategies for your clients, the fundamentals of the federal transfer tax system, relevant federal income tax rules, lifetime donative asset transfers, gratuitous property transfers at death, generation-skipping transfers, special property transfer planning considerations, and post-mortem planning. When done effectively, estate planning enables your clients to make both lifetime and testamentary transfers of assets to beneficiaries of their choice. In the process, strategic, successful estate planning strategies conserve wealth for these beneficiaries, who are often family members of the client. Leveraging the right methods of estate planning can ensure that you achieve your client's objectives. Explore the fundamentals of estate planning as they relate to wealth transfer planning Dive into special property transfer planning considerations, including community property, life insurance, charitable transfers, closely held corporations, etc. Better serve your clients by having access to relevant, easy to navigate information on estate planning best practices Reinforce these new ideas with a comprehensive test bank Estate Planning is your guide to estate planning concepts that help you protect your assets during wealth transfer—and prepare for your assets to change hands as smoothly as possible.Бизнес литература.
Money management may very well be the most important piece of the trading puzzle. In A Trader's Money Management System, expert Bennett McDowell provides time-tested techniques that can turn a losing trader into a winning one?and take the winning trader to an entirely new level. In revealing his personal approach to staying out of trouble in the financial markets and maximizing profits, he offers comprehensive insights into: The psychology of risk control as well as the finer aspects of setting stop-loss exits The value of managing trade size and consistent record keeping The process of putting together your own personal money management system Unlike other books that focus on the complex mathematical theories behind money management, this book presents its system in straightforward, easy-to-understand terms that will allow you to quickly see how these concepts work and immediately benefit from the value of effectively managing risk.Бизнес литература.
A comprehensive introduction to inorganic chemistry and, specifically, the science of metal-based drugs, Essentials of Inorganic Chemistry describes the basics of inorganic chemistry, including organometallic chemistry and radiochemistry, from a pharmaceutical perspective. Written for students of pharmacy and pharmacology, pharmaceutical sciences, medicinal chemistry and other health-care related subjects, this accessible text introduces chemical principles with relevant pharmaceutical examples rather than as stand-alone concepts, allowing students to see the relevance of this subject for their future professions. It includes exercises and case studies.Бизнес литература.
The best-selling trading book of all time—updated for the new era The New Trading for a Living updates a modern classic, popular worldwide among both private and institutional traders. This revised and expanded edition brings time-tested concepts in gear with today's fast-moving markets, adding new studies and techniques for the modern trader. This classic guide teaches a calm and disciplined approach to the markets. It emphasizes risk management along with self-management and provides clear rules for both. The New Trading for a Living includes templates for rating stock picks, creating trade plans, and rating your own readiness to trade. It provides the knowledge, perspective, and tools for developing your own effective trading system. All charts in this book are new and in full color, with clear comments on rules and techniques. The clarity of this book's language, its practical illustrations and generous sharing of the essential skills have made it a model for the industry—often imitated but never duplicated. Both new and experienced traders will appreciate its insights and the calm, systematic approach to modern markets. The New Trading for a Living will become an even more valuable resource than the author's previous books: Overcome barriers to success and develop stronger discipline Identify asymmetrical market zones, where rewards are higher and risks lower Master money management as you set entries, targets and stops Use a record-keeping system that will make you into your own teacher Successful trading is based on knowledge, focus, and discipline. The New Trading for a Living will lift your trading to a higher level by sharing classic wisdom along with modern market tools.Бизнес литература.
Praise for COSO Enterprise Risk Management «COSO ERM is a thoughtful introduction to the challenges of risk management at the enterprise level and contains a wealth of information on dealing with it through the use of the COSO framework. Detailed procedures covering a wide variety of situations are followed by a thorough explanation of how each is deployed. As a project management professional, I appreciate how the author addresses the need for risk management at a project level. His background as someone who 'practices what they preach' and realizes the impact of the Sarbanes-Oxley auditing rules comes through clearly in the book, and it should be mandatory reading for anyone seeking to understand how to tackle their own ERM issues.» –Greg Gomel, PMP, CQM, CSQE, ITIL, Director, Project Management, Insight North America «This volume clearly and comprehensively outlines the usefulness of COSO Enterprise Risk Management guidance. It should provide considerable benefit to those having governance responsibilities in this important area.» –Curtis Verschoor, L & Q Research Professor, School of Accountancy and MISDePaul University, Chicago Transform your company's internal control function into a valuable strategic tool Today's companies are expected to manage a variety of risks that would have been unthinkable a decade ago. More than ever, it is vital to understand the dimensions of risk as well as how to best manage it to gain a competitive advantage. COSO Enterprise Risk Management clearly enables organizations of all types and sizes to understand and better manage their risk environments and make better decisions through use of the COSO ERM framework. A pragmatic guide for integrating ERM with COSO internal controls, this important book: Offers you expert advice on how to carry out internal control responsibilities more efficiently Updates you on the ins and outs of the COSO Report and its emergence as the new platform for understanding all aspects of risk in today's organization Shows you how an effective risk management program, following COSO ERM, can help your organization to better comply with the Sarbanes-Oxley Act Knowledgeably explains how to implement an effective ERM program COSO Enterprise Risk Management is the invaluable working resource that will show you how to identify risks, avoid pitfalls within your corporation, and keep it moving ahead of the competition.Бизнес литература.
A legendary value investor on security analysis for a modern era This book outlines Whitman's approach to business and security analysis that departs from most conventional security analysts. This approach has more in common with corporate finance than it does with the conventional approach. The key factors in appraising a company and its securities: 1) Credit worthiness, 2) Flows—both cash and earnings, 3) Long-term outlook, 4) Salable assets which can be disposed of without compromising the going concern, dynamics, 5) Resource conversions such as changes in control, mergers and acquisitions, going private, and major changes in assets or in liabilities, and 6) Access to capital. Offers the security analysis value approach Martin Whitman has used successfully since 1986 Details Whitman's unconventional approach to security analysis and offers information on the six key factors for appraising a company Contains the three most overemphasized factors used in conventional securities investing Written by Martin J. Whitman and Fernando Diz, Modern Security Analysis meets the challenge of today's marketplace by taking into account changes to regulation, market structures, instruments, and the speed and volume of trading.Бизнес литература.
A streamlined and highly effective approach to trading without indicators Most forex traders rely on technical analysis books written for stock, futures, and option traders. However, long before computers and calculators, traders were trading naked. Naked trading is the simplest (and oldest) trading method. It's simply trading without technical indicators, and that is exactly what this book is about. Traders who use standard technical indicators focus on the indicators. Traders using naked trading techniques focus on the price chart. Naked trading is a simple and superior way to trade and is suited to those traders looking to quickly achieve expertise with a trading method. Offers a simpler way for traders to make effective decisions using the price chart Based on coauthor Walter Peters method of trading and managing money almost exclusively without indicators Coauthor Alexander Nekritin is the CEO and President of TradersChoiceFX, one of the largest Forex introducing brokers in the world Naked Forex teaches traders how to profit the simple naked way!Бизнес литература.
The Wiley Blackwell Companion to the History of Science is a single volume companion that discusses the history of science as it is done today, providing a survey of the debates and issues that dominate current scholarly discussion, with contributions from leading international scholars. Provides a single-volume overview of current scholarship in the history of science edited by one of the leading figures in the field Features forty essays by leading international scholars providing an overview of the key debates and developments in the history of science Reflects the shift towards deeper historical contextualization within the field Helps communicate and integrate perspectives from the history of science with other areas of historical inquiry Includes discussion of non-Western themes which are integrated throughout the chapters Divided into four sections based on key analytic categories that reflect new approaches in the fieldБизнес литература.
"Daniel Cassidy has written a detailed, comprehensive guide for managers to understand and succeed at the ongoing process of managing a company retirement plan. If motivating your employees is important to you as a manager, this book is an essential key to your success." –Josh Gordon, author of Presentations That Change Minds and Selling 2.0 Written by renowned retirement benefits planning specialist Daniel Cassidy, A Manager's Guide to Strategic Retirement Plan Management focuses on current best practices regarding company-sponsored retirement plans within the United States. Filled with in-depth insights and expert advice, this valuable guide will aid managers in applying strategic thinking to their retirement plan management activities–whether it be a 401(k) plan, investing in company stock, or a traditional defined benefit plan. It will also help you to view retirement plans in a holistic manner–ever more necessary given the unpredictable economy and recent troubles with companies such as Enron and WorldCom. Covering everything from administrative issues to financial and legal responsibilities, A Manager's Guide to Strategic Retirement Plan Management will allow you to make the best decisions possible while managing this ongoing process and help you find solutions that best fit your organization's specific needs.Бизнес литература.
The financial services industry is constantly changing and you need to respond Change is a constant in the financial services industry (FSI). The question is, «What should you do to survive?» Whether you work in or sell to the industry, you'll benefit from the in-depth insight, professional knowledge, and practical tools found in J.K. Lasser Pro Survival Skills in Financial Services. Advanced Praise for J.K. Lasser Pro Survival Skills in Financial Services «The challenges of surviving and succeeding in the financial services industry have never been greater. . . . J.K. Lasser Pro Survival Skills in Financial Services provides a practical guide to dealing with the tough realities of change. The result is an enjoyable, down-to-earth, and interactive resource that provides the knowledge, skills, and human understanding to deal with the forces of change.» -Keith T. Darcy, Executive Vice President, IBJ Whitehall Bank & Trust Company «This book will help my staff work through the most difficult transition in the financial services industry. . . . Julian speaks in a nontechnical, light-handed style to every member of my staff. . . . He draws on his relationships with some of our industry's most important leaders to reinforce his logical and practical views on how to get through the day, the year, and the decades ahead. His book is crisp, easy reading from cover to cover. But his section titled 'Survival Skills Greatest Hits' must be committed to memory. It will be the core of my survival strategy for the rest of my career. I can't wait to put this book in the hands of my whole staff.» -John Adams Vaccaro, CFP, CLU, President, Westport Resources Investment Services, Inc. Don't get left behind in the whirlwind of change impacting the financial services industry. Pick up J.K. Lasser Pro Survival Skills in Financial Services and take control of your professional life within this dynamic and challenging business environment.Бизнес литература.
В книге предложена современная адаптация анализа спреда и объема, в которой методы чтения ленты Ричарда Вайкоффа изменены, чтобы соответствовать сегодняшним волатильным рынкам. Автор показывает базовую логику чтения графика цены, с азов учит анализировать объем и три показателя цены (хай, лоу и закрытие). Он детально разбирает методику анализа рынка и методику чтения ленты принтов.Бизнес литература.
The best-selling book for teaching basic life skills, fully revised and updated This book offers teachers and parents a unique collection of 190 ready-to-use activities complete with student worksheets, discussion questions, and evaluation suggestions to help exceptional students acquire the basic skills needed to achieve independence and success in everyday life. Each of the book's activities focuses on specific skills within the context of real-life situations and includes complete teacher instructions for effective use, from objective and introduction through optional extension activities and methods to assess student learning. The book includes numerous reproducible parent letters which can be sent home to help parents reinforce these lessons while children are away from school. A revised and updated edition of the classic book for teaching basic life skills Includes 190 complete activities with reproducible worksheets, discussion questions, and evaluation suggestions for developing independence Offers ideas for developing practical skills to deal with identity theft, cell phone manners, budgeting, eating healthy meals, using credit cards, time management, and much more Mannix is the best-selling author of Social Skills Activities for Special Children, Writing Skills Activities for Special Children, and Character Building Activities for KidsБизнес литература.
В краткой и доступной форме рассмотрены основные вопросы, предусмотренные государственным образовательным стандартом и учебной программой по дисциплине "Контроль и ревизия". Показаны взаимосвязь и отличия внешнего и внутреннего контроля. Раскрыты основные задачи и направления внутреннего контроля, взаимосвязь внутреннего контроля с внутрихозяйственным расчетом и системой мер по ограничению риска хозяйственной деятельности, оценка эффективности систем внутреннего контроля и аудита в государственных и муниципальных органах, предприятиях, организациях и учреждениях различных форм собственности. Большое внимание уделено методике контрольно-ревизионной работы: контролю формирования и исполнения бюджетных смет, предупреждению, выявлению и пресечению нарушений при формировании и использовании государственных и муниципальных ресурсов. Рассмотрены цели, задачи, виды, порядок планирования и документального оформления результатов ревизии. Показана специфика проверки основных средств, нематериальных активов, товарно-материальных ценностей, денежных средств и расчетов. Для студентов и преподавателей экономических вузов и факультетов, слушателей системы послевузовского образования, а также для бухгалтеров, экономистов, менеджеров и руководителей организаций.Бизнес литература.
Цель учебного пособия «О России по-русски» - познакомить иностранцев с национально-культурным многообразием России, её историей и современностью, воплощёнными в фольклоре, живописи, архитектуре, литературе, традициях, уникальных природных памятниках и т. д. Пособие рассчитано на 72 часа аудиторной работы, содержит 19 уроков, а также вводный и итоговый уроки; направлено на совершенствование у иностранных учащихся, владеющих русским языком в объёме уровней В1-В2, языковой, коммуникативной, культуроведческой и межкультурной компетенций.Бизнес литература.
20 вдохновляющих историй, мастер-классов и кулинарных рецептов от женщин, которые решились открыть собственные кафе в европейских странах. Дизайнерские и кулинарные идеи можно использовать и дома. Что общего между учительницей, стюардессой, дизайнером, режиссером и бывшей госслужащей? Мечта, которую они однажды воплотили. На страницах книги каждая из 20 героинь расскажет, как решилась открыть свою кофейню (кафе, закусочную) и поделится секретами. И хотя живут эти женщины в Германии, Австрии и Швейцарии, большинство их советов и лайфхаков актуальны и для России. Издание будет интересно тем, кто горит такой же мечтой - о собственном деле в ресторанной индустрии - но не знает, с чего начать, и боится первых шагов. Никак не определитесь с идеальным интерьером? Теряетесь в догадках, как подобрать кухонное оборудование и чем разнообразить меню? Вас ждут гениальные по своей простоте мастер-классы, рецепты потрясающих блюд и дельные бизнес-советы. А также очень много мотивации и вдохновения. Описание каждой кофейни сопровождается историей ее основательницы, множеством фотографий, практических рекомендаций и полезных идей. В специальном разделе героини дополнительно делятся опытом с теми, кто горит идеей пойти по их стопам. Так что эта книга - не просто руководство по азам дизайна и собрание рецептов под одной обложкой. Она перенесет вас в уютный мир, пахнущий выпечкой, кофе и корицей, и напомнит: на свете нет ничего невозможного.Бизнес литература.
Почему Саша Пушкин стал поэтом, а не ученым? Почему он не смог осилить лицейский курс физики? Возможно, ему не нравилась сухость предмета, поэтическая его душа была не подготовлена к восприятию формальных истин? Или, быть может, Сашу отвратило от физики не ее содержание, а — форма? Будь лицейский учебник физики более поэтическим (написан, например, в стихотворной форме), Россия, возможно, лишилась бы своего первого поэта (но приобрела бы выдающегося физика?). Этого, как мы знаем, не случилось. Однако в зрелом возрасте Александр Сергеевич осознал значимость и необходимость естественных наук и даже настойчиво популяризировал их в своем журнале «Современник». Понятно, что перевести современную физику (которая сегодня в значительной степени — математика) с языка научного на язык, хотя бы формально поэтический, нереально. Автор попытался сделать это лишь для той части физики, которая знакомит школьников с базовыми естественно-научными положениями и не нуждается в сложной и строгой математике. Это та часть физики, которую еще можно описать словами и которая часто определяется как «Естествознание». Наша основная цель — привить ученикам любовь к физике/химии или, по крайней мере, возбудить в них интерес к естественным наукам. Мы ждем смышленых, толковых, любознательных читателей младшего и среднего возраста (и их родителей).Бизнес литература.
«Технический анализ фьючерсных рынков» — классика литературы для трейдеров. Книга переведена на одиннадцать языков, выдержала множество переизданий и уже более десятка лет является самым популярным базовым пособием по техническому анализу не только фьючерсов, но также акций и других финансовых инструментов. В настоящем издании подробно и в доступной форме рассматриваются теоретические основы технического анализа и методы его практического применения. Автор, ведущий специалист по техническому анализу с мировым именем, убедительно доказывает необходимость использования технических методов для прогнозирования движения цен и успешных финансовых операций. Книга ориентирована на трейдеров, аналитиков, а также частных и профессиональных инвесторов.Бизнес литература.
Джоуи Коулман обучает предпринимателей со всего мира тому, как превратить разового покупателя в пожизненного клиента. Он уверен: чтобы добиться лояльности клиентов, нужно опираться не на маркетинг и умение заключать сделки, а акцентировать внимание на общении и взаимодействии с клиентами в течение ПЕРВЫХ 100 ДНЕЙ после продажи. Во всех отраслях примерно 20–70 % новых клиентов прекращают сотрудничество с компанией в течение 100 дней, потому что не получают должного внимания на раннем этапе адаптации. .Опираясь почти на двадцать лет консультаций и выступлений, Коулман предлагает стратегии и системы для роста лояльности клиентов. Применимые к компаниям из любой отрасли и любого масштаба (по количеству сотрудников, по размеру дохода или общему количеству клиентов), его методы повышают прибыль компаний на 25–100 %. Его подход к созданию запоминающегося клиентского опыта требует минимальных финансовых инвестиций и наверняка понравится руководителям и сотрудникам компаний. .Эта книга – обязательное чтение для владельцев бизнеса, генеральных директоров и менеджеров, а также команд продаж и маркетинга, менеджеров по взаимодействию с клиентами и представителей клиентских служб, которые ищут простые методы для постоянного совершенствования структуры бизнеса, роста прибыли и удержания клиентов. .Бизнес литература.
Это классика книг о рекламе, написанная одним из выдающихся специалистов, отцом современной рекламы - Дэвидом Огилви. Впервые книга была опубликована в США еще в 1983 году! В 2002-м ее перевели на русский язык, и с тех пор она не выходит из списка бестселлеров. .Как сделать рекламу, которая будет продавать? .Какими должны быть тексты, иллюстрации, дизайн? .Как привлечь и удержать клиента? Как управлять рекламным агентством? .В этой книге - многочисленные истории реальных проектов, блестящих идей, а иногда и неудачных решений. Огилви описывает всю "внутреннюю кухню" мира рекламы и рассказывает многочисленные байки, которые позволяют окунуться в мир рекламного бизнеса прошлого века.Бизнес-литература - это категория книг, которые помогут Вам развивать Ваш бизнес. Здесь Вы найдете книги по управлению, маркетингу, продажам, финансам, лидерству и многое другое. Эти книги помогут Вам получить новые знания и инструменты, чтобы достичь успеха в Вашем бизнесе.
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