Brands Laid Bare

Supercharge your virtual meetings with evidence-based practices from an award-winning team The shift to virtual meetings was sudden and often traumatic for businesses across all industries as they responded to the global pandemic. Rather than focusing on what worked best, they focused on what worked now . . . which meant closing up the office and being suddenly virtual in nearly every meeting, often without the tools, the training, or the expertise to optimize the new “kitchen table” office. Thankfully, businesses are beginning to be more purposeful in both the tools they use and the approach they take. This book seeks to be a definitive guide for businesses looking to make their meetings as effective as possible in the ever-evolving “new normal”—leveraging insights from some of the foremost thought leaders in meeting science and on-camera communication. This book will: · Highlight new research insights springing from the rapid and exponential adoption of virtual meeting technology · Discuss the problems, challenges, and pitfalls of meeting in this new modality · Provide practical, actionable best practices, backed by meeting research that lead to more productive and effective virtual meetings Perfect for executives, managers, and employees at companies in all industries and of all sizes, Suddenly Virtual provides practical and actionable best practices that lead to more productive and effective remote meetings.

Get  social with the bestselling social media marketing book   No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction.  Social Media Marketing All-in-One For Dummies  helps you take a step back, make sense of the noise, and get your brand voice heard over the babble—in the way you want it to be.  These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff—like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest—you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.  Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you’re coming from—social media strategist, site manager, marketer, or something else—social media is where your customers are. This book shows you how to be there, too.