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Design Driven Innovation

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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls «interpreters» – the experts who deeply understand and shape the markets they work in.Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
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Design Driven Innovation продается в интернет-магазине ЛитРес
Эксперт: Святослав В., товарный критик
Дата рецензии: 25 апреля 2026 года
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Мировая экономика. Учебник
Мировая экономика. Учебник
Рассматриваются важнейшие теоретические и практические аспекты развития мировой экономики на современном этапе, отражающие суть тенденций, которые преобладают в мировом хозяйстве. Раскрываются принципы и особенности развития мировой экономики, международных экономических отношений с учетом происходящих на протяжении последнего десятилетия серьезных изменений во многих странах и регионах, в мире в целом. Материал учебника в значительной степени актуализирован по сравнению с предыдущим изданием. Для студентов вузов, обучающихся по специальностям экономики и управления, аспирантов и слушателей программ дополнительного профессионального образования, преподавателей вузов. Может быть также полезен работникам научных и консалтинговых фирм, руководителям и специалистам предприятий.
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  • Серия

    Высшее образование Высшее образование Научные издания Учебник для вузов Город: Архитектура, история, управление Учебник для вузов С-П Высшее образование Экономика Учебник Высшее экономическое образование Экономика стран и регионов мира Высшее образование Высшее экономическое образование Высшее образование Управление Экономика Экономика и управление Учебник для вуза Право и экономика Учебник для вузов ИТ-Экономика Книги, изменившие мир Учебник для вузов Мировая экономика Военная тайна с Игорем Прокопенко (эконом) Учебник для ВУЗов Лучшая из лучших

  • Издательство

    Экономика Международные отношения Сова Дело Мир Высшее образование Научный мир СО РАН Родная страна Политиздат при ЦК ВКП(б) АСА Огни Современная экономика и право Амирит

  • Эпоха публикации

    5+

  • Направление

    Букинистические издания

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