IBM

The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson's long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new insights concerning the controversy that has followed Watson: his suppos ed coll usion with Adolf Hitler's Nazi regime. Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maney's book: «Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book.» The Maverick and His Machine also includes never-before-published photos of Watson from IBM's archives, showing Watson in greater detail than any book ever has before. Essential reading for every businessperson, tech junkie, and IBM follower, the book is also full of the kind of personal detail and reconstructed events that make it a page-turning story for general readers. The Maverick and the Machine is poised to be one of the most important business biographies in years. Kevin Maney is a nationally syndicated, award-winning technology columnist at USA Today, where he has been since 1985. He is a cover story writer whose story about IBM's bet-the-company move gained him national recognition. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has four times named him one of the most influential technology columnists. He is the author of Wiley's MEGAMEDIA SHAKEOUT: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry, which was a Business Week Bestseller. Residence: Clifton, VA. «Watson was clearly a genius with a thousand helpers, yet he managed to build an institution that could transcend the genius.» -from the Foreword by Jim Collins «Like all great biographers, Kevin Maney gives us an engaging story. . .his fascinating and definitive book about IBM's founder is replete with amazing revelations and character lessons that resonate today.» -Rosabeth Moss Kanter, Harvard Business School, bestselling author of Evolve! and When Giants Learn to Dance

Beating the Odds is the improbable, inspiring autobiography of financial guru Eddie C. Brown, one of the nation's top stock pickers and money managers. It details how Brown skillfully kept Brown Capital Management afloat through the dot-com bust, 9/11 and the Great Recession. Born to a 13-year-old unwed mother in the rural South, this African-American investment whiz created a Baltimore-based financial firm that amassed more than $6 Billion under management. Brown delves into the profound heartbreak and disorientation upon the death of his beloved grandmother – who was his surrogate mother – and recounts how Brown's moonshine-running Uncle Jake subsequently became the dominant adult figure in Brown's life. His unflinchingly honest, easy-to-read memoir details how intellectual curiosity, abiding self-belief, hard work and divine providence helped Brown earn an electrical engineering degree, become an Army officer, and later a civilian IBM engineer. Readers will learn of the strife that ensued when Brown quit IBM to earn an MBA, leading to investment jobs that prepared him to start his own money management company in 1983.

Книга предлагает оригинальную концепцию анализа, построения и совершенствования бизнес-моделей, которой пользуются крупнейшие компании мира, включая Google, IBM, Ericsson. Авторы предлагают простой и понятный способ визуального представления основных факторов, влияющих на успех любой организации: потребительские сегменты, ценностные предложения, каналы сбыта, взаимоотношения с клиентами, потоки поступления доходов, ключевые ресурсы, ключевые виды деятельности, ключевые партнеры, структура издержек. Большой лист бумаги и блок стикеров — вот и все, что понадобится для освоения авторского метода создания бизнес-моделей. А еще креативность, острый ум и упорство членов команды, работающей над проектом. Книга адресована предпринимателям и руководителям, которые хотели бы создать новую или реорганизовать имеющуюся модель бизнеса.

In his friendly, easy-to-understand style, the bestselling author of Java 2 For Dummies shows developers how to get up to speed fast on this popular Java IDE Eclipse, an open source product originally developed by IBM, has an estimated 500,000 users-a 45 percent market share among Java IDEs Shows Java developers how to maximize programming productivity with Eclipse, covering all the basics as well as advanced techniques such as using Ant, developing new Eclipse plug-ins, and working with Javadocs JAR files

Breakthrough will help executives lead their teams to peerless, unsurpassed performance by helping them define a grand goal and engage the organization to pursue and achieve that goal, no matter how difficult the challenge seems. Based on a ten-year landmark study of more than seventy bold, breakthrough companies such as IBM, Dayton-Hudson, Progressive Insurance, EMC, American Standard, Charles Schwab, and Dell Computer, the book shows how these remarkable companies adopted outrageous objectives and then did what it takes to achieve remarkable results.

Немногие книги по управлению проектами можно назвать столь же значимыми, как «Мифический человеко-месяц». Смешение примеров из реальной разработки ПО, мнений и размышлений создает яркую картину управления сложными проектами. Эти эссе основаны на пятидесятилетнем опыте работы Брукса менеджером проектов в IBM System/360, а затем в OS/360. Первое издание книги вышло 45 лет назад, второе 25 лет назад. Возникают новые методологии, появляются новые языки программирования, растет количество процессоров, но эта книга продолжает оставаться актуальной. Почему? Спустя полвека мы продолжаем повторять ошибки, которые описал Брукс. Некоторые темы, поднимаемые в книге, кажутся устаревшими, но это лишь видимость. Фундаментальные проблемы, стоящие за ними, все так же актуальны в наше время. Важно знать свое прошлое, чтобы понимать, куда развивается индустрия разработки программного обеспечения. Поэтому, спустя 45 лет, мы и читаем Брукса. Многое изменилось в мире, но девять женщин всё так же не могут выносить ребенка за один месяц.

Using case studies of top-level women and research in the field, Women at the Top breaks new ground and offers new insight into how women can create dually-successful lives. explores the work histories, motivation, leadership styles, mentors, and family backgrounds of a diverse assortment of top-level women includes the case studies of the President of Old Navy/Gap, the Chairman of Deloitte and Touche, the VP of IBM operations, a Supreme Court Judge in China, President of Legislative Council in Hong Kong, several university presidents, and more weighs the positive effects of multiple roles and positive and negative work-life spill over discusses strategies for success (e.g., scaling back, juggling), the need for social support, and the importance of cultural context

Taking readers through the basics of the language, right up to some more advanced topics, this book is a practical, hands-on resource and aims to keep the reader involved at all times Focuses on the SQL standard and is loaded with detailed examples and code; each chapter includes practice exercises that readers can challenge themselves with before looking at the sample solutions in the appendix Paul Wilton is a successful Wrox «Beginning» book author and is an ideal author to write for those who want a firm grasp of standard SQL before learning the details specific to a particular database product SQL is an international standard for manipulating data in databases and is used by database programmers in all major database systems: Microsoft, IBM, Oracle, MySQL, and many others

Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the «idea» stage for tremendous amounts of money. For example, IBM currently receives well over $1 billion in revenue every year from licensing its intellectual property, unrelated to the manufacture of a single product. Today more and more companies are adopting this idea of turning their legal departments, where intellectual property is housed, from cost centers into profit centers. Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of Intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies' innovations. Based on their interactions with the ICM Gathering–an international group of companies who meet several times a year to create, define and benchmark best practices in the area of IAM–the authors have compiled a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. Incorporating stories and teachings from some of the most successful companies in the worlds – such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others – the authors have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets.